Work samples

Long-form video & tutorials

I created and published long-form and tutorial videos on a variety of topics. Editing and thumbnails were produced by an in-house editor.

The production ceiling was a deliberate tradeoff: we optimized for volume and accuracy with a small pipeline, and I'd make the same call again at that stage — within six months, organic performance enabled us to suspend all paid content boosts.

Currently, I'd invest in a stronger visual identity system: on-brand thumbnails, motion graphics, and reusable templates, which I've been building with Remotion. What I wouldn't touch: the testing rigor and the cadence.

Live workshops

Short-form video

Vertical short-form videos on a variety of topics. A few were extracted from longer horizontal videos, and others were created specifically for engagement and gauging audience interest on topics.

Workshop history

I researched, drafted, and delivered on average two live workshops per month for DonWeb Cloud from 2024 to 2025, including introductory and advanced sessions, and product features. The sessions were delivered in Spanish and most of them were edited and published on YouTube.

Below are the most recent workshop sessions. A complete list of my workshop sessions is available at talleres.donweb.com/ponentes/matias-baldanza/.

Click any row for a summary of the session spec.